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Community Corner

Shop Local: Five Summer Standouts for Busy Moms at Zoe Boutique

Owner Susan Gerock brings fresh American designers to her Old Town boutique

Zoe Boutique is just over a month old and is stocked with designer apparel that will bring new life to your summer wardrobe.

If you are a stay at home mom like I am during the summer, you may be asking yourself, “what summer wardrobe?” Spending the summer chasing children around the park and the pool in the heat and humidity does not exactly mesh with stilettos and designer duds. While Old Navy flip flops and Target t-shirts are more my speed, there always comes a point during the summer when I catch a glimpse of myself in the mirror and wonder if I should be making more of an effort.

If you like the idea of adding one or two high end items to your casual wardrobe, have a birthday coming up, or are among the many fashionista moms who live in the 22314, there’s a new store where you can support the “shop local” cause. I asked Zoe’s lovely owner Susan Gerock to suggest five items that would add a little fun and sparkle to a mom’s casual summer wardrobe.  

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Susan’s Picks

I’ve included photos of each piece but I would advise that you visit Zoe’s blog for a better view of the fabulous colors and workmanship on these items. Better yet, go check them out in person!

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1)      Pink Velvet Dress

Velvet is the brand – not the fabric! This dress is effortless; it’s casual and cool enough for any and all summer outings and it’s as soft as your favorite pj’s. $97

1)      Red Engine Slim Fit Capris

The lightweight, stretchy denim with a (hallelujah!) mid rise, make these a chic and comfortable choice for summer. They are on the way to Zoe in white, as well. $164

2)      Rebecca Taylor Runway Skirt

This is an adorable skirt with pockets and fun lace up detailing in the back. I love the A-line shape. It went on sale this week! - $147

3)      Leatherock Belt

This belt will add major interest to any summer outfit, and is a wonderful accessory that you will likely wear year round. $94

4)      Chan Luu Wrap Bracelets

I love the bangle trend but they are not very practical for reaching in and out of your bag all day long are they? These wrap bracelets are not only gorgeous, but they will stay in one place. Even if your outfit isn’t inspired, you will feel very glamorous!  $170-$220 each.

I had a great time meeting Susan and learning about what makes Zoe special. The merchandise here is not widely available in the Washington area and Susan sources American designers and clothing manufactured in the United States as much as possible.

Susan is also interested in sustainability; you will take your Zoe purchases home in a reusable tote - and if you bring it back on a return visit, you will receive a discount on your purchase! While Zoe is certainly a high end boutique, I noticed options in a variety of price points here. The styles run the gamut from casual and feminine to chic professional attire that nobody else in your office (or at soccer practice) will be wearing!

Zoe is located at 130 South Union Street.

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