Virtue Welcomes Pajama-clad Customers
On the first Sunday of the month, customers are invited to dress down in Old Town.
Everyone's been there: It’s Sunday morning and you were up too late the night before. You wake up and you’re simply just too frazzled and weary to put on some clothes so you can head out to grab some grub.
The folks at Virtue Feed and Grain know that predicament quite well. So much so, they’re offering customers a way around it.
Virtue hosts its “Pajama Brunch” from 11:30 a.m. to 2:30 p.m. on the first Sunday of each month. Customers and staff are encouraged to wear their PJs to the restaurant, with those dressing down receiving 10 percent off their bills.
The idea came to Virtue owner Meshelle Armstrong following years of working as the manager of the now-shuttered Cities in Adams Morgan.
“She always hated working really late Saturday night,” Virtue’s Jennie Kuperstein said. “By the time she closed up and got home, it would almost be time to go back to work on Sunday for brunch. She always thought ‘Wouldn’t it be amazing if I could just roll out of bed and go to work?’”
Kuperstein said the kooky brunch idea is very indicative of Armstrong’s personality.
Virtue, which opened in June, is the first place Armstrong and her chef husband, Cathal, felt they could pull off such a stunt.
The couple’s other Old Town restaurants—Restaurant Eve (where the Obamas recently celebrated their anniversary), Eamonn’s, The Majestic and PX Blue Light—are just a tad “more formal” and probably wouldn’t be the best place to host such a motley endeavor, Kuperstein said.
This Sunday, The Pajama Company is aptly sponsoring Virtue’s pajama bunch. Customers wearing the best or most creative pajama outfits this week will be awarded free red footy pajamas from the company. Additionally, all Virtue customers will receive a special discount code redeemable at The Pajama Company’s website.
Kuperstein said things have been going really well at Virtue. It recently received a rating of “regular-worthy” in Tom Sietsema’s Fall Dining Guide in The Washington Post Magazine.
“The neighborhood has just really embraced us,” she said, adding that its become a go-to place to watch the NFL on Sundays. "We have all the games."