Alexandria’s top tourism promoters have a new chief operating officer – Tom Kaiden, who hails from Philadelphia like Alexandria Convention and Visitors Association President and CEO Patricia Washington.
Kaiden was president of the Greater Philadelphia Cultural Alliance, an advocacy and marketing organization for arts and culture.
He joined the Cultural Alliance in 2001 as its COO and became president in 2010. Prior to that, he was the executive director of the Convention & Visitors Bureau in Stowe, Vt.
He began his marketing career with the Travel Related Services Division of American Express.
Washington came to Alexandria last year after a 12-year position with the Greater Philadelphia Tourism Marketing Corporation.
The ACVA senior leadership team is now comprised of Washington, Kaiden, Senior Vice President of Sales Lorraine Lloyd and Director of Communications Claire Mouledoux.
Alexandria sees 3 million visitors annually, who generate $711 million in spending and $23.1 million in city tax revenue, according to an ACVA news release. Alexandria’s 22 percent increase in tourism spending over the past five years dramatically outpaced increases for Virginia and Northern Virginia, both at 9 percent.