The Old Town Boutique District's efforts to market the deep discounts offered by its members paid off as the specialty stores saw a steady stream of customers beginning at 6 a.m. Friday.
A line of about 70 people at 8:30 a.m. were patiently waiting outside of , which had been servicing clients since the early opening hours. Members of the group chatted pleasantly outside, well-bundled in colorful sweaters while exchanged tips on knits and yarns, a store specialty.
Christi Furman, who was working the cash register at on Friday morning said the children's book store had seen constant customers since the early opening hours.
"It's been a steady stream all morning," she said, adding that the store got an extra boost from the marketing efforts by the Old Town Boutique District, a consortium of stores in the area.
The stores offer a 30% discount on all merchandise 6 a.m. to 8 a.m. with lesser discounts as the day progresses.