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What Do You Think of the New Banners?

Lamppost banners were installed along King Street on Aug. 30 and 31.

It’s a banner year for Old Town.

New lamppost banners paid for the city and designed by the Alexandria Convention and Visitors Association were installed along King Street in late August.

The newer banners replace tattered ones that were installed from 2004 to about 2007. The Old Town Business and Professionals Association sponsored the original banners as a pilot project in 2004 thanks largely to the efforts of David Martin, small business owner of Goldworks on King Street.

After City Council and others considered them a success, banners were unfurled from the waterfront to King Street Metro.

"The banners serve as an important visual welcome to visitors as they encourage economic activity,” said ACVA Communications Manager Claire Mouledoux. “In collaboration with the city and the Office of Historic Alexandria, ACVA developed a design that effectively supports our visitor brand of historic ambience and contemporary flair.”

The new design still includes the old ship, but uses a red-brown color scheme in lieu of the former's yellow and blue.

Mouledoux added that the design “communicates historic authenticity” with a ship that is also used in the city’s way-finding system. The Shop, Dine and Celebrate call to action is supported by the VisitAlexVA.com mobile site URL and social media Twitter and Facebook icons "which are a means to orient and disperse visitors to spend money in the city," she said.

The new banners were installed on Aug. 30 and 31. The total cost for printing, design, hardware and installation was $21,600.

What do you think of the new banners?

Scot October 17, 2012 at 01:39 PM
The old design was better. But the new one does go with the towns pro-development theme. Also, why don't these new banners have the mayor's name on them? It is an outrage. Or at least a note that states, "welcome buses."
Quimby October 17, 2012 at 07:52 PM
I think the city had no choice but to put up big banners that let people know they are in "Old Town." -- since so many of the buildings these banners are in front of are newer construction. As we continue to develop, develop, develop, we will need more of these signs to let people know they are in "Old Town."
Jon Rosenbaum October 17, 2012 at 08:57 PM
The city already has purchased half of that block and would like to buy the rest if the Post Office will sell. But the money used for the banners would buy about one foot of land at most.
doug redman October 17, 2012 at 10:59 PM
I kind of like them. I think colors are pretty muted and in keeping with the "Old Town" environment.
doug redman October 17, 2012 at 11:07 PM
I don't understand how they have anything to do with development. When we walk down the streets we are looking largely at the storefronts, new and old.

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